Are you seeing your website traffic drop even though your firm's visibility seems high? You're not alone. Clicks are disappearing, but your clients aren’t. In today’s zero-click search era, more than half of Google users get their answers instantly without visiting a website. This shift is less a disruption than a strategic inflection point for legal professionals, one that calls for Answer Engine Optimization (AEO), the practice of optimizing your content for AI-driven answer engines and...
