Previously:advertising personalization: good for you? Looks like the Dubé et al. paper, a review of claimed benefits for personalized advertising, is making the rounds again. The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing by Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, Catherine E. Tucker. One argument that the paper makes against restricting personalized ads is...
