I am trying to get a better understanding of how soft power works especially within the context of SEA and East Asia. What I am looking for is examples of soft power projection and public diplomacy from within this area. Examples I currently have is. Thailand's gastro-diplomacy Cool Japan (Anime, J-Pop, Pokemon, Sanrio, Video Games) K-pop Indonesian Vtubers [1] When I search for more examples I get a lot of papers and articles on China and the US efforts of soft power projection into the area...
