Look, when a consumer‑packaged‑goods firm looks at its budget, trade promos usually chew up a huge slice—maybe fifteen to twenty‑five percent of the whole year’s sales. That’s a lot of cash just to push more units, grab a bigger slice of the shelf, and get the brand’s name out there. But a lot of that […] The post Why Your Trade Promotions Are Failing: Bridging the Gap Between Sales and Supply Chain appeared first on Your Source for Retail News and Events.
