Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. You’re never sure what you’ll see in a J. Peterman catalog, but you’re sure it will be interesting. Imagine you’re a marketing exec. Someone comes in to pitch you on a new clothing catalog. Here’s the pitch: We’re not going to print the normal, letter-size pages people are accustom...
