If you want to build your personal brand, you need to reach your audience and broaden it. Writing a book is one effective way to connect. Yet that accomplishment may only scratch the surface of your potential as a thought leader and Authority in your field. Hosting your own podcast that piggybacks off your book—and [...] Read More... from Why Authors Should Host a Podcast With Forbes Books The post Why Authors Should Host a Podcast With Forbes Books first appeared on Forbes Books.