“It can install malware on your phone... it can really compromise your safety, very significantly,” says Pichai of unknown, sideloaded apps on Android. “We’re trying to strike a balance. Apple’s iPhone only allows the App Store, but we believe in choice, so on Android we allow you to sideload and install additional applications.” “It’s like a seatbelt in a car, we are adding the protections so you can use it safely.”