A collaboration between Frank O’Brien at O’Brien on Message and Madeleine Nance at Kind Word I recently got together with my friend and fellow fundraising writing specialist, Frank O’Brien, to talk about our go-to Copywriting Dos and Don’ts. Frank already had a list of his own tips. After all, he has been writing for American nonprofits for the better part of four decades. And he asked me one day if I’d come up with some of my own to add to the list—bringing our different perspect...