What Is a Customer Data Platform in B2B Marketing? Every B2B company today faces the same challenge: customer data is scattered across CRMs, marketing automation platforms, analytics tools, and even spreadsheets. This fragmentation makes it difficult to get a clear picture of accounts and buying committees. That’s why Customer Data Platforms (CDPs) are gaining traction.… Continue reading How Customer Data Platform B2B Marketing Is Driving Growth The post How Customer Data Platform B2B Mar...
