The home page used to be the front door to your website. You polished it up, hung a welcome sign, and let the customers in the door. Basically, the home page was the starting point. Things have changed dramatically, and now every page needs to be a home page. Believe it or not, most traffic now arrives through side doors: a Google result, a LinkedIn post, a newsletter link, an in-app browser, a partner referral, even an AI answer box. People land deep in your website and not on the home page....
