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Transmedia Opportunity in Games – How the Fallout TV Series Made Bethesda c. 80 Million USD | Video Game Insights
https://vginsights.com/insights/article/transmedia-opportunity-in-games-how-the-fallout-tv-series-made-bethesda-c-80-million-usd
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A case study of how Fallout's IP holder, Bethesda, made an estimated $80M from the TV show with almost no cost.
