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2025: The summer without trends | Vogue Business
https://www.voguebusiness.com/story/fashion/2025-the-summer-without-trends
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Flip flops abounded and Pucci was splashed all over Instagram, but this summer, there was no defining trend, a la Brat or Barbie. What can brands make of a trend-less summer — and what does it signify about culture at present?
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