Gaining a deep understanding of how firms sell services and customers make purchasing decisions can deliver measurable impacts. While many decision-makers still rely on intuition or anecdotal evidence to guide their strategies, data-driven insights fueled by behavioral data and economic analysis are far more effective and are taking center stage, according to the McKinsey & […] The post How Firms Can Use Behavioral Data to Influence Client Acquisition, Retention and Service Delivery appeare...
