From signature product features to distinctly recognizable colors, brands today are embracing (and protecting!) non-traditional trademarks to stand apart from the competition and to stay relevant in a rapidly changing business landscape. A “traditional” trademark may consist of words, numbers, logos, or graphic designs applied to products or packaging, or used on advertisements for services. Slogans or taglines […] The post Tradition Notwithstanding (for Out-of-the-Box Trademarks) ap...
