One of the selling points of Houston's Space City Weather (SCW) blog and app has always been its hype-free forecasts. Meteorologists Matt Lanza and Eric Berger inform and soothe the 5 million annual visitors to the site in search of information about the latest weather events around Houston — without hyperbole. But when severe weather alerts happen, how can SCW reach people in the Greater Houston area in such a way that they know it is time to take action and seek shelter? And when they do,...
