Companies are increasingly expected to weigh in on politically polarizing issues, from voting rights to LGBTQ+ legislation. But not all do — and for some, silence carries little risk. New research from Wharton academics finds that backlash tends to follow only when companies are expected to speak out. For those firms, staying quiet may invite… Continue reading The Truth about Corporate Silence: What Makes it Backfire? The post The Truth about Corporate Silence: What Makes it Backfire? app...
