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The rise of influencer accountability: misrepresentation, fines, and evolving with the industry - The Affiliate & Partner Marketing Association - The APMA
https://theapma.co.uk/the-rise-of-influencer-accountability-misrepresentation-fines-and-evolving-with-the-industry/
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High-profile influencers wield significant power over consumer behaviour but with great power comes great responsibility! Shenaly Amin presents influencer case studies and ideas for a way forward.
