Read the full transcript here. Why does it seem that many people read self-help books with no intention of actually doing what the books prescribe? Why are self-help books often less clear than it seems they ought to be? What are self-help books actually designed to do? Why do self-help authors continue to write as though their ideas will help everyone when it seems fairly obvious that no single self-help book has ever been a global panacea? Should self-help advice differ based on the gender ...