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Packaging evolves in response to ‘unboxing’ videos flooding social media | Packaging Dive
https://www.packagingdive.com/news/unboxing-ecommerce-box-sustainability-tiktok-jbm-orora/690348/
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Brands are requesting customized boxes to touch consumers’ emotions and build loyalty. Filler material, in-box printing and sustainability contribute to memorable unboxing moments, too.
