What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk joins the Glossy Beauty Podcast to discuss the total reinvention of 68-year-old beauty brand Borghese. She’s 18 months into her tenure as chief operating officer and has already overseen sweeping changes to the Borghese team, digital strategy and distribution, as well as packaging, formulation, SKU count, marketing and much more. So far, it’s working: The brand is currently on track for 200...
