Every era has a soundtrack, and the apps that hold our attention long enough to drive cultural moments are the ones that own that soundtrack. Think about the last viral dance, trending meme, or emotional montage you saw online. Chances are, it had music at the center. IFPI’s latest study shows that short-form video is now the #1 way young audiences engage with music, surpassing traditional streaming. TikTok, Instagram Reels, and YouTube Shorts set the benchmark, but the next cultural wave i...
