Apple's latest MLS Season Pass pricing move is a masterclass in strategic timing and ecosystem lock-in. With the 2024 season winding down, Apple has quietly dropped the price again, reducing the standard subscription to $9.99 for the remaining few months and letting Apple TV+ subscribers sign up for free. This isn't just about clearing inventory—it's about demonstrating how Apple leverages its services ecosystem to create compelling value propositions that keep users firmly planted in its w...
