The NFL doesn’t just dominate Sunday afternoons. It dominates the balance sheets of nearly every major media company. From YouTube to Netflix, ESPN to Peacock, CBS to FOX to NBC — everyone is paying billions for the right to host the NFL’s most valuable inventory. Call it “media rights.” In practice, it looks more like ... Read more The post The NFL’s Partner Web: Inside the $100B Media Rights Deals That Protect the Shield appeared first on SportsEpreneur.
