John McCoy (host of the Sophomore Lit podcast on The Incomparable!) used the recent kerfuffle over the Cracker Barrel rebranding (if you don’t know, he covered it in his post) to discuss a trend in corporate branding: Just because I doubt that these choices were motivated by politics doesn’t mean the detractors don’t have a point: something basic is being lost here. In both cases the companies have discarded character and context in an effort to streamline their identity. I have written...
