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Los Angeles Times
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L.A. Olympics will be first to offer venue naming rights - Los Angeles Times
https://www.latimes.com/sports/olympics/story/2025-08-14/la-2028-olympics-will-be-first-to-offer-venue-naming-rights
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The LA28 Olympics organizing committee secured a first for the 2028 Summer Games, gaining IOC approval to sell venue naming rights.
