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Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products online
https://news.nd.edu/news/consumers-prefer-dealing-with-chatbots-over-humans-when-buying-embarrassing-products-online/
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When purchasing “embarrassing” products, consumers would rather engage with a chatbot over another human, even when they are shopping alone at home, according to new research from Jianna Jin, assistant professor of marketing at Notre Dame.
