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Want someone to buy that product? Tell them it’s all wrong for other consumers
https://news.fiu.edu/2025/want-someone-to-buy-that-product-tell-them-its-all-wrong-for-other-consumers?utm_source=main&utm_medium=feed&utm_campaign=newsroom-referrals&utm_term=homepage
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A new FIU Business study finds that telling people a product isn’t for them can actually boost appeal among the right customers.
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