For a long time, I've been asserting that most* B2B revenue-side executives can’t hear anything we say unless it includes a currency symbol. Sentences lacking a $ or € or £ are inaudible. That includes explanations about how we build things: roadmaps full of boxes and project names; agile methodologies; analytics that show how smart we are; inspirational lectures about product operating models… mostly wasted words that our GTM leaders are not interested in.
