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From:
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PARTNERSHIPS ESSENTIAL TO BUSINESS SUCCESS BUT COMPANIES REPORT THEY OFTEN FAIL - Media Center - CMO Council™
https://www.cmocouncil.org/about/media-center/press-releases/partnerships-essential-to-business-success-but-companies-report-they-often-fail
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Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network.
