THE DEATH OF COLD SALES: BUILDING YOUR REPUTATION IN THE POST-TRUST ERA You need revenue. But cold emails don't work. Cold calls don't work. Nobody trusts you, thanks to the skeezy tricks of thousands who hustled before you. Trust in anything is scarce. In last week’s story, I nominated Open AI’s Sam Altman as Exhibit A of cold, detached lizard-people in tech who can't be trusted. Just a few hours later, news broke that Open AI had lifted actor Scarlett Johansson’s voice without permis...