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Look out, Hollywood. Video game franchises dominate Gen Alpha's attention - Los Angeles Times
https://www.latimes.com/entertainment-arts/business/story/2025-08-29/look-out-hollywood-video-game-franchises-dominate-gen-alphas-attention
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The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according to a new NRG survey. "Avengers" comes in sixth place.
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