A lot of crypto advertisers see a low click-through rate (CTR) in their paid media campaigns and assume something’s broken. Sometimes it is. Other times, it’s a distraction that leads to wasted effort. In crypto ad network campaigns — especially with native ads designed for Web3 audiences — CTR needs a smarter interpretation. Native formats can drive awareness without a high… Why Your Crypto Ad Campaign Has Low CTR – When It Matters, When It Doesn’t, and What to Do About...
