Decentralized finance (DeFi) is changing how we borrow, lend, and trade, and it’s redefining the foundation of user engagement in Web3. Traditional loyalty programs rely on centralized rewards, limited access, and brand-controlled incentives. In contrast, DeFi empowers users with real ownership, transparent incentives, and participatory systems that naturally build trust and retention. For marketing teams… 5 Ways to Use DeFi to Build Brand Loyalty in Web3 appeared first on Coinbound.
