AI-generated personas sound like a dream: faster insights, lower costs, happier stakeholders. But there’s a catch—if you build for fake users, you risk losing the real ones. The choice isn’t just about speed. It’s about trust, accuracy, and your reputation as a thoughtful, strategic designer. A traditional persona is built on user research. Researchers gain a deep understanding of user needs, motivations, and behaviors and create a one-page summary that gives teams focus and promotes ...
