Pablo was a non-alcoholic drink created by Pabst Brewing Company in 1916. The company created the drink at a time when the temperance movement was gaining widespread support in the country. It was only a few years later that the Eighteenth Amendment to the U.S. Constitution, which outlawed alcoholic beverages, was passed. Prohibition lasted until 1933 when it was repealed via the Twenty-First Amendment to the U.S.