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Confessions of an Ad Writer: How I Helped Turn Atypical Antipsychotics into a Billion-Dollar Industry - Mad in the UK
https://www.madintheuk.com/2025/08/confessions-of-an-ad-writer-how-i-helped-turn-atypical-antipsychotics-into-a-billion-dollar-industry/
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How pharma redefined schizophrenia, rewrote the safety narrative of antipsychotics, and helped drive successful launches of their drugs
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