This report summarizes the results of a survey of over 900 B2B marketing professionals. Some key findings include: - In-house marketing takes the lead this year, while outsourced marketing is gaining popularity as more companies use a hybrid model. - Top implemented tactics in 2022 were SEO, content marketing, organic social media, and email marketing. - Top marketing objectives for 2023 are revenue/conversions and client retention, reflecting a focus on existing customers. - Marketing budget...
