New integrated NIL collaborative strengthens UK’s recruiting tools, brand growth, and student-athlete support LEXINGTON, KY (AUG. 27, 2025) – University of Kentucky Athletics and its longstanding multimedia rights partner, JMI Sports, today announced BBNIL Suite, an innovative name, image, and… The post University of Kentucky and JMI Sports Announce BBNIL Suite to Streamline the NIL Experience for Student-Athletes and Partners appeared first on JMI Sports.
