When Apple first jumped into live sports streaming just three years ago, it looked like the company was ready to play in the big leagues. Apple and MLB signed a seven-year deal worth roughly $85 million before the 2022 season, bringing Friday Night Baseball exclusively to Apple TV+. The move felt bold and strategic, positioning the tech giant as a serious player in the sports media landscape alongside traditional broadcasters and newer streaming rivals. Fast-forward to this past week, and the...
