Summary : B2B marketing analytics and reporting help businesses move from guesswork to data-driven strategies. Unlike B2C, B2B campaigns involve longer sales cycles, higher transaction values, and multiple stakeholders, making reporting crucial for connecting marketing efforts to revenue. Key metrics such as lead quality, CAC, CLV, sales velocity, and revenue attribution guide smarter decisions and […] The post B2B Business Marketing: How Analytics and Reporting Drive Smarter Campaign Decis...
