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From:
The Salt Lake Tribune
(Uncensored)
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Utah's Backcountry.com sells to CSC Generation
https://www.sltrib.com/news/business/2024/09/10/utahs-backcountrycom-sells-csc/
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Backcountry.com stood out for its customer service and its goat logo. Now, some in the outdoor industry are questioning its relevance.