Current research examining situations that elicit gambling behaviors have tended to focus on many structural features such as the "near miss" phenomenon. This is the idea that individuals will play longer on a slot machine that almost lands on a jackpot symbol than one that does not. Until now this research has focused mainly on a near "win" situation and ignored what will be called a near "loss" situation. Previous findings indicate that by experiencing a near loss, a participant will percei...
