B2B negotiations are complex. The more if you’re selling high ticket items like software (say a core banking system) or industrial fuel. For this reason, business owners should arm their salespeople adequately. Across the 7Ps as we shared, yes, but beyond that, prep together as a business not as Sales only. B2B negotiations are a […] The post Equip your salespeople for smarter B2B negotiations. Here’s how. appeared first on Lend Me Your Ears.
