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TikTokification of Retail Media: Why Short-Form Video is the New Standard - Retail Media World
https://retailmediaworld.com/social/tiktokification-of-retail-media-why-short-form-video-is-the-new-standard/
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Southeast Asia’s RMN ad spend is projected to reach US$4.7 billion by 2030, growing faster than the global average at approximately 73%.
