Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up, and your ad platform shows conversions are rising. But then you talk to your sales team and learn that appointments are flat, proposals are down, and revenue is behind forecast. Marketing might report hundreds of […] The post Understanding What Truly Counts As Conversion (And Why Most Companies Get It Wrong) appeared first on Intellibright.
