The Denim Debacle That Sparked a Culture War Campaigns rarely go viral for the reasons brands hope. In the case of American Eagle’s Fall 2025 launch starring Sydney Sweeney, a cheeky play on words, “Great Jeans”, unleashed a tidal wave of backlash, political spin, and pop culture chaos. What started as a denim-focused partnership quickly unraveled into a digital spectacle - dragging in celebrities, political pundits, and even internet comedians. In this article, Hollywood Branded shares...
