A New Cultural Phenomenon The collectible world has seen many crazes, but few have captured a moment like Pop Mart. The global explosion of Pop Mart didn’t come from a typical corporate ad campaign, it came from a grinning little monster named Labubu. With its oddly charming design and The Monsters series behind it, Labubu became more than a collectible, it became a cultural phenomenon. What followed wasn’t just success; it was the rise of a new kind of licensing empire. Through key col...
