Pop Culture’s New Powerhouses Every Friday at 8:30 am PST, our Hollywood Branded team gathers from across the globe for “Watch Cha Watchin’?” - our half-hour ritual where we swap what we’re watching, listening to, and loving in pop culture. It’s fun, yes - but it’s also our not-so-secret tool for staying ahead of cultural shifts before they hit the mainstream. One trend has emerged louder and more insistent than any other in recent years: the rise of Korean and broader Asian pop...
