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Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries | Razorfish
https://www.razorfish.com/articles/news/razorfishs-new-gen-alpha-research-spotlights-the-generations-perceptions-of-five-key-industries/
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“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands
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