The Evolution Beyond Click-and-Hope Marketing To begin comprehending how to improve PPC performance, one first know that PPC has progressed much from the simple “set it and forget it” way of early digital marketing. Successful pay-per-click (PPC) campaigns nowadays see each click as an investment rather than just another measure to track, and this attitude […] The post How to Improve PPC Performance: A Strategic Roadmap to Campaign Success appeared first on SeoXport.